advertising
Changing Brand Opinions of Consumers
Posted on December 22, 2008. Filed under: Apple, Mac, Twitter, advertising, blog, consumer marketing, iPhone, marketing, viral marketing |
A recent HARO post, a reporter asked the following:
“Looking for experts on consumer behavior or branding strategies or even psychology to discuss how press/consumers develop an opinion about a company and whether/how that opinion can be swayed.”
It got me excited that someone may be looking for new ways to engage with consumers other than the [...]
How The Economy Back During The Depression of 2009 Changed The World Part 8: Marketing
Posted on December 15, 2008. Filed under: Apple, Mashable, RSS feed, Science Fiction, Second Life, Social Network, advertising, consumer marketing, tv ad | Tags: advertising, airship, Apple, Bush's Collapse, Depression of '09, future of advertising, personalization, The Silly President |
In my continuing series on the Depression of ‘09, or Bush’s Collapse, as historians have come to call it, I will focus on how marketing and advertising was effected. In 2038 it’s hard to believe that only 30 years ago quotes such as “no one every got fired for doing television” and ideas like Mass [...]
Read Full Post | Make a Comment ( 3 so far )<3 Your Brand
Posted on November 11, 2008. Filed under: Social Media, Social Network, Twitter, User Generated Content, Web 2.0, advertising, consumer marketing, viral marketing | Tags: consumer, corporate, good will, hash tag, pay it forward, Twitter |
I’m reading an article in Fast Company Magazine (Oct. 08 – yes I still like print especially with nice paper covers) about thanking companies you appreciate (I Love You. Now What – Heath & Heath). The gist is that while companies have sunk millions into call centers to smooth the ruffled feathers or complaining customers, [...]
Read Full Post | Make a Comment ( 3 so far )Now Is Not The Time to Skimp on Advertising and Marketing
Posted on November 3, 2008. Filed under: advertising | Tags: advertising, depression, economic downturn, marketing |
As the economy continues to be of concern to citizens and corporations, we wanted to share a recent article we came across concerning economic downturn and advertising. A question was asked on Google Answers about what companies did well during the Depression. The answer is interesting and offers some great, concrete examples. Following the article [...]
Read Full Post | Make a Comment ( 3 so far )Twitterers For Obama
Posted on October 28, 2008. Filed under: Social Media, Social Network, Twitter, Web 2.0, advertising, viral marketing | Tags: Obama, Twitter |
Read Full Post | Make a Comment ( None so far )The Next Internet “Craze”
Posted on August 8, 2008. Filed under: Social Media, advertising | Tags: Forrester Research, next PR craze, online social trends, PEW Internet, social media hype, web2.0 |
A recent post on Flackme.com wonders if Social Media has plateaued and what the next “craze” will be for public relations. I don’t claim to be an expert on PR, but do feel I’m a bit of an expert with online marketing tactics, having begun my career with Notepad, Photoshop 3 and a Prodigy account.
This [...]
Social Network: Users Not Welcome
Posted on July 21, 2008. Filed under: Boston, Michael Durwin, Social Network, Web 2.0, advertising | Tags: expecting a baby, father to be, registration, social network for daddy's-to-be, The Bump, The Bump Exclusive Rewards program, The Knot, The Nest, What to Expect When You're Expecting |
I’ve recently discovered that I will soon be a father. I was recently a husband and previous to that a fiancee. At the beginning of this category-changing trip, I, along with my fiancee, decided to sign up for theKnot.com. It’s a great site, we found alot of helpful info there from photographers, to the ceremony [...]
Read Full Post | Make a Comment ( 6 so far )BMW Shoots Viral Piece, Does it Hit or Miss?
Posted on June 25, 2008. Filed under: Boston, Consumer Generated Content, DVD, Facebook, Michael Durwin, MySpace, User Generated Content, Web 2.0, YouTube, advertising, blog, consumer marketing, iPhone, movies, new media, viral marketing | Tags: Ang Lee, Aqua Teen Hunger Force guerilla campaign, BMW, BMW 1 Series, BMW Films, Chevy Yukon YouTube promotion, Clive Owen, demographics, Digg, Forest Whitakker, GM, Guy Ritchie, Jack Pitney, John Frankenheimer, John Woo, Madonna, Mickey Rourke, New York Times, Oberpfaffelbachen, psychographics, Rampenfest, The Ramp, Time magazine, Tony Scott |
Earlier this year BMW launched a viral video to promote the launch of it’s new model in the U.S. The video was released as a documentary following the stories of a small Bavarian town named Oberpfaffelbachen. The town’s citizens include a stunt driver, over zealous police chief, event promoter and mayor, trying to save the [...]
Read Full Post | Make a Comment ( 5 so far )Viewer Generated Politics
Posted on February 11, 2008. Filed under: Social Network, User Generated Content, advertising | Tags: Amber Valletta, Barack Obama, Common, Ed Kowalczyk (Live), Eric Balfour, Herbie Hancock, John Legend, Kareem Abdul Jabbar, Kelly Hu, Maya Rubin, Scarlett Johanson |
<b>I</b> certainly don’t want to turn the Durwin Report into a personal or political blog but an interesting thing has happened in social media that relates to the current race for President that I thought would relate to the Durwin Report.
<b>M</b>any may remember the I’ve Got Crush On Obama girl. She created a video for [...]
Corporations Leave Second Life. We never knew you were there!
Posted on July 25, 2007. Filed under: American Apparel, Bank America, Burger King, Consumer Generated Content, H&R Block, Lost, NBA, Sears, Second Life, Social Network, User Generated Content, Warcraft, Web 2.0, Web3.d, Wired Magazine, advertising, consumer marketing, viral marketing |
I got a good laugh out of the recent Wired article stating that Second Life was officially over.
Many companies who tried to market themselves in Second Life failed and are now leaving. Coke, American Apparel, NBA, Sears, H&R Block, etc. (edit: Some of these companies aren’t leaving, just complaining that their real world strategies failed).
The [...]
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