Consumer Generated Content
Posted on June 25, 2008. Filed under: Boston, Consumer Generated Content, DVD, Facebook, Michael Durwin, MySpace, User Generated Content, Web 2.0, YouTube, advertising, blog, consumer marketing, iPhone, movies, new media, viral marketing | Tags: Ang Lee, Aqua Teen Hunger Force guerilla campaign, BMW, BMW 1 Series, BMW Films, Chevy Yukon YouTube promotion, Clive Owen, demographics, Digg, Forest Whitakker, GM, Guy Ritchie, Jack Pitney, John Frankenheimer, John Woo, Madonna, Mickey Rourke, New York Times, Oberpfaffelbachen, psychographics, Rampenfest, The Ramp, Time magazine, Tony Scott |
Earlier this year BMW launched a viral video to promote the launch of it’s new model in the U.S. The video was released as a documentary following the stories of a small Bavarian town named Oberpfaffelbachen. The town’s citizens include a stunt driver, over zealous police chief, event promoter and mayor, trying to save the [...]
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Posted on July 25, 2007. Filed under: American Apparel, Bank America, Burger King, Consumer Generated Content, H&R Block, Lost, NBA, Sears, Second Life, Social Network, User Generated Content, Warcraft, Web 2.0, Web3.d, Wired Magazine, advertising, consumer marketing, viral marketing |
I got a good laugh out of the recent Wired article stating that Second Life was officially over.
Many companies who tried to market themselves in Second Life failed and are now leaving. Coke, American Apparel, NBA, Sears, H&R Block, etc. (edit: Some of these companies aren’t leaving, just complaining that their real world strategies failed).
The [...]
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Posted on June 22, 2007. Filed under: BlogSpot, Boston, Consumer Generated Content, Facebook, Google, Michael Durwin, MySpace, Social Network, TypePad, User Generated Content, Web 2.0, WordPress, blog |
This blog is a response to this blog:
I think that what’s hot or not can be misleading or misunderstood as a vague announcement. MySpace may not be where the hippest users flock or the site that gets the most cool press, but with over 24 million users, I’d say it’s far from being a ghost [...]
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Posted on June 19, 2007. Filed under: Andrew Keen, BBC, Blair Witch Project, Boston, Boston Metro, Britney Spears, CDs, Consumer Generated Content, Dave Mathews, Fantastic Four, Grammy's, Massachusetts, Michael Durwin, NBC, Nirvana, Paris Hilton, Shrek, Tool, User Generated Content, Web 2.0, White Stripes, YouTube, advertising, new media |
Andrew Keen was interviewed in today’s Metro Boston discussing who Web2.0 was ruining the Internet and culture in general. He states in his new book “The Cult of Amateur: How Today’s Internet is Killing Our Culture”:
“millions of millions of exuberant monkeys … are creating an endless digital forest of mediocrity,”
Keen rips apart user-generated content as [...]
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