Changing Brand Opinions of Consumers
Posted on December 22, 2008. Filed under: Apple, Mac, Twitter, advertising, blog, consumer marketing, iPhone, marketing, viral marketing |
A recent HARO post, a reporter asked the following:
“Looking for experts on consumer behavior or branding strategies or even psychology to discuss how press/consumers develop an opinion about a company and whether/how that opinion can be swayed.”
It got me excited that someone may be looking for new ways to engage with consumers other than the [...]
<3 Your Brand
Posted on November 11, 2008. Filed under: Social Media, Social Network, Twitter, User Generated Content, Web 2.0, advertising, consumer marketing, viral marketing | Tags: consumer, corporate, good will, hash tag, pay it forward, Twitter |
I’m reading an article in Fast Company Magazine (Oct. 08 – yes I still like print especially with nice paper covers) about thanking companies you appreciate (I Love You. Now What – Heath & Heath). The gist is that while companies have sunk millions into call centers to smooth the ruffled feathers or complaining customers, [...]
Read Full Post | Make a Comment ( 3 so far )Twitterers For Obama
Posted on October 28, 2008. Filed under: Social Media, Social Network, Twitter, Web 2.0, advertising, viral marketing | Tags: Obama, Twitter |
Read Full Post | Make a Comment ( None so far )How Being a Social Network Butterfly Can Help You Land a Job and Improve Your Career
Posted on October 20, 2008. Filed under: BlogSpot, Facebook, Google, Heroes, MySpace, Obama, Red Sox, Social Network, Star Trek, Twitter, TypePad, Web 2.0, WordPress, blog, iPhone | Tags: ADD, Ariana Huffington, blog, blogging, BlogSpot, career enhancement, CGTalk, CNN, employment, Facebook, finding a job, FriendFeed, Google, Heroes, iPhone, Jaiku, Jaws, Kevin Rose, LinkedIn, managing your online identity, McCain, micro-blogging, MySpace, Ning, Obama, ownce, Red Sox, Robert Scoble, Social Media, social networking, SoMe, SoNets, Talent Zoo, tweeps, Tweet-up, Twitter, Twitterpacks, WordPress |
This article was originally written as a 3-part piece for Talent Zoo. I got enough positive feedback (and found it slowly getting buried beneath new blog posts), that I thought I’d re-post it here in it’s entirety. Since this was written alot has happened with Social Media, social networks and the job market. This has [...]
Read Full Post | Make a Comment ( 5 so far )Why A Company Shouldn’t Run It’s Own Social Media
Posted on August 21, 2008. Filed under: Social Media, Social Network, Twitter | Tags: Bebo, Facebook, Fast Company, Gold, Hi5, marketing, MySpace, Olympics, Photoshop, PR, Scott Monty, Social Media, SoMe, Tittr, Twitter, Wired, YouTube |
My day job helped launch a new sports league near the beginning of the year. Because of their limited budget, assets, especially access to talent, we made a series of suggestions on how to engage social media to promote the league before the first game was played and the first player was drafted. While we [...]
Read Full Post | Make a Comment ( 2 so far )Social Networks Show Users are Not Designers. And That’s Okay.
Posted on July 16, 2008. Filed under: Consumer Generated Content, Facebook, Michael Durwin, MySpace, Social Network, Twitter, Web 2.0, WordPress, blog, consumer marketing |
I recently came across fellow Twitter-buddy Bokardo’s blog on designing for social networks:
Ugliness, Social Design, and the MySpace Lesson
Good points all around. An important thing to keep in mind is Form Follows Function. In other words, first it has to work, then it can be made to look pretty. Well, like it or not, MySpace [...]
