Are Social Networks Losing their Sparkle? Yeah right!

Posted on June 22, 2007. Filed under: blog, BlogSpot, Boston, Consumer Generated Content, Facebook, Google, Michael Durwin, MySpace, Social Network, TypePad, User Generated Content, Web 2.0, WordPress |

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I think that what’s hot or not can be misleading or misunderstood as a vague announcement. MySpace may not be where the hippest users flock or the site that gets the most cool press, but with over 24 million users, I’d say it’s far from being a ghost town. Fads stop being fads as soon as it has permiated the general public. So what makes it hot? Press? Hipsters? Users base? Features? Buyouts?

I think that social networking is in the beginning phase of a shakedown in which each will capture it’s audience, similar to the browser wars of the 90s. Alot of users and developers jumped back and forth with each release until they settled down with their favorite with a content sigh.

For those on the cutting edge that are bouncing over to Virb, there are thousands of 30-60 somethings every day discovering that they can put up pictures of their kids and their modl train sets on MySpace, thousands more every day flocking to Facebook because their business decided they needed to “get into” web 2.0.

Blogs are doing the same. While there are a few of us who maintain presences on Blogspot, WordPress, TypePad, etc., most bloggers find one their like and stick to it. This can be based on user interface, widgets, target audience, friend recommendations, visibility, etc. Like most media, site usage is as fractured as consumer markets. Goggle is in Beta-mode for Blog Search that spiders all blogs presumably.

Social networks are here to say, duh. 47% of all internet users in the U.S. are visiting social networks. I think they will become more narrowly defined environments for sure. The public has been given the power of choice and they are anxious to swing their weight around.

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One Response to “Are Social Networks Losing their Sparkle? Yeah right!”

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I don’t think anything that popular can ever been seen as “cool” or “hip”.
My mother joined myspace before I did. I held out as long as I could.
I finally joined up, earlier this year. So many of my old friends were there, so many people I’ve lost touch with over the years.
I’m glad I gave in to the dark side.


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