The Previous Deaths Have Been Brought To You By Tide

Posted on October 16, 2007. Filed under: Uncategorized | Tags: , |

Park Associates estimates a 400% increase in gaming advertising coming by 2012. “With an average monthly household expenditure of less than half a dollar in 2006, compared to $37 for broadcast TV, electronic gaming represents a seriously under-leveraged advertising medium,” said Yuanzhe (Michael) Cai, Director of Broadband and Gaming at Parks Associates. “Nevertheless, if executed in the right way, game advertising can provide a win-win solution for advertisers, game developers and publishers, console manufacturers, game portals, and even gamers.”

<img src=”http://www.parksassociates.com/research/reports/tocs/images/egaming07-toc.gif”/&gt;

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