Social Network: Users Not Welcome
I’ve recently discovered that I will soon be a father. I was recently a husband and previous to that a fiancee. At the beginning of this category-changing trip, I, along with my fiancee, decided to sign up for theKnot.com. It’s a great site, we found alot of helpful info there from photographers, to the ceremony site, to etiquette hints. I signed up partly to help my wife plan and make announcements, see links, etc. and partly out of curiosity as a creative director that does quite a bit of social network strategy development.
Once married we found that we had graduated to a sister site called theNest.com. Having lived in sin for so many years, it wasn’t the helpful to us. When we found out recently that we were expecting, I thought of theNest and decided to see what they had about new families. I discovered that theNest had a section called theNestBaby, soon to be theBump.com. What a brilliant business plan, a social network for every major step in your life.
So I started using theNestBaby to post our due date and to see what we could be expecting. No offense to the book What to Expect When You’re Expecting, but it doesn’t have a search engine! Today I visited theNestBaby to find that theBump.com had launched. I clicked on the link and found myself on the new site. It hadn’t changed from it’s previous incarnation except for one thing: I was no longer logged in. Ah, cookies, gotta love ’em right? Wrong.
I wasn’t logged in, simple enough, I’d log back in. Hmm… I couldn’t remember my password, of course. So I typed in my email and went over to my account to get my password. Oh yeah, that’s right. Returning to the site, I typed in my email and password: Your account is not active. Huh? I tried it again, and again. Same thing. Crap. How could it not be active if they just sent me my password? Well, maybe they’re not porting over login info. Excvept that it clearly says “Already a member of theKnot or theNest? Log in using your existing membership information.” Interesting, but not helpful.
So now I have to login all over again, assuming that they f@#$d up and lost some of theNest’s user info. What a site registration is. Name, email, password, okay. Address required? Really? “Deals, Events, Inside Scoop” Yeah! So much for hoping on to check off something on our checklist:
My email is already in use. No shit. But it’s not active. WTF!?
How is that going to get users in? Not only have they already lost my users info, but now I have to wait until tomorrow night to do anything? This is a use case scenario that I talk to my clients about all the time. They want tons of info, they want to approve every entry, they want to tie registration to advertising, even if it’s in the form of a “reward”, usually a percentage discount if you buy with a specific advertiser.
So, my first trip into the daddy-to-be social network did not come out so well. Hopefully I’ll feel better tomorrow night when I can sign in, unless I’ve already found the nursery furniture I wanted to see elsewhere, or found another site with a pregnancy checklist that doesn’t make me wait like I’m buying a handgun.
Well, in the meantime, I’m on to make next daddy-to-be adventure. I was thinking today that pregnancy often excludes soon to be fathers. We don’t get any attention, gifts, days off, and justifiably so. We’re not pushing a screaming bag of sugar out any of our orifices! I was trying to think of ways to still be involved, even helpfully so. A quick online search didn’t find too much. TheBump certainly didn’t have a section for fathers. So, I’ve decided to start a small site dedicated to helping fathers through pregnancy. I’ve bveen thinking of links content to include:
Links to helpful info
Recipes even a clumsy guy can easily make (I did bruchetta this evening and will post that recipe – 10 minutes!)
Smart home repairs to get out of the way
A forum for guys to ask advice dealing with cranky wives during the hot days of summe
Building baby furniture
Anything I can think of or that anyone wants to share is welcome. Reply to this blog, I’ll post a link to a new Ning site as soon as I have it set up.
Cheers, the wife is calling!