<3 Your Brand

Posted on November 11, 2008. Filed under: advertising, consumer marketing, Social Media, Social Network, Twitter, User Generated Content, viral marketing, Web 2.0 | Tags: , , , , , |

I’m reading an article in Fast Company Magazine (Oct. 08 – yes I still like print especially with nice paper covers) about thanking companies you appreciate (I Love You. Now What – Heath & Heath). The gist is that while companies have sunk millions into call centers to smooth the ruffled feathers or complaining customers, there is virtually no way to thank them. They go on to show the positive impact it has on employees of the company, if marketing shares the compliments.

While I could spend the rest of my ride on the T talking about ways that social media could be the medium to share the good will, no one is going to pay me for it, and with a recent layoff, I’m feeling much less gracious with my free marketing advice. The holidays are coming though and we should all be looking at what we’re grateful for, even if we need the Large Hadron Collider to test the theory of the existence of something to be grateful for. With the coming rush of holiday consumerism and travel I thought we should consider Paying it Forward to some of the companies we appreciate. Perhaps @GoodWill and @Karma will get the Tweet and our holiday season won’t be tarnished with bad company-customer interaction. Perhaps customers will be a bit more patient and understanding, and corporate employees will be extra diligent and helpful in their job execution.

So I’m asking readers to think of a company whose products or service they admire or have had a positive interaction with, and give them a shout out. A simple “hey, nice job” is enough. If you want be more expressive, feel free. Use whatever medium you feel comfortable with; post a video to YouTube, write a letter, call the service center, start a Facebook Fan page, post a Tweet (#iLuvBrandX), hug a stockboy!

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3 Responses to “<3 Your Brand”

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This is timely. I do this regularly…

Recent tweets:

@dunkindonuts Thanks for the phone calls to resolve my Dunkin Donuts Card image issue! You guys rule! http://snurl.com/5bt2h

@garyvee is a genius! “Want to get advertisers on your blog/vlog? Go and GET IT!” http://snurl.com/5bo7b

Here’s Chris Brogan’s Best Advice: http://tinyurl.com/68ltor

@sixapart Typepad Fixed: Safari>Preferences>Security>Show Cookies>Typepad>Delete All Thanks!

The Boston Globe’s Sam Allis writes one of his best columns ever, “A Dog for Malia and Sasha Obama”. http://snurl.com/59bbz

Garf,
Between now and Black Thursday hash tag it: #iLuvBrandX

Shout outs for products and services: Compendium http://www.compendiumblog.com, Formspring http://www.formspring.com, and my accountant – Larry Marrietta http://www.mariettafinancial.com/


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