Will Obama’s SoMe tactics and Assets Make it the the White House?

Posted on December 10, 2008. Filed under: Obama, Social Media | Tags: , , , , , , |

In a recent keynote address, director of email  and online fund raising, Stephen Greer discussed whether or not President-Elect Obama will be taking their rich email database with them to the White House. My first reaction was  “of course”. Obama was elected on the idea of change, transparency and the inclusion of supporters in promotion, fund raising and the infrastructure of the campaign. How better to keep the momentum going than to get those same people more involved in promoting policy, supporting the administration, educating their neighbors, etc. Kennedy got the whole country behind the Space Race, Roosevelt got the country behind the War (WWII). I dare say that if Obama’s administration really intends to bring change to the government and the country, keeping the troops marching would be key.

Greer makes an interesting point though, if the administration were to carry over their SoMe database, it would now belong to the Federal government, and hence, future administrations. Perhaps this may be a good law to change? I’m certain that every administration would love to keeop their lists close to their chest, and I’m sure most of us on the list of whatever candidate we backed don’t want our info given to the other guy.

One thing is certain though, the Obama administration is thinking very hard on how best to leverage their SoMe assets over the coming 4-8 years. I for one would welcome a social network around the government, what is being mentioned of as WeGov.

What are your thoughts on if and how the Obama Campaign SoMe assets should be used by the Obama Administration?

As an aside: I’m a creative director with 14 years of online and SoMe experience. Dear Obama administration: any openings? How about basing WeGov in Boston? We have some great superstars here, all of whom voted for you…

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2 Responses to “Will Obama’s SoMe tactics and Assets Make it the the White House?”

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I’m fine (and maybe thrilled) with the Obama Admin using the asset to keep things moving. It would take an age to recreate it, and we don’t have that kind of time.

And I do feel the asset should be passed forward to other administrations. Yes, it would be a disaster for an Undesirable Administration to have it, but it may be worth it just so a Desirable Administration can have it. Maintaining the momentum, as you mentioned.

For example, when Michelle Obama follows his two terms with two of her own…

I think it is almost a certainty that there will be some sort of social media engagement on the part of the Obama administration. Whether he brings his list with him to the White House or put it in a trust isn’t really that important.

President Obama’s most important social media asset will be President Obama. He could toss his list in the trash and still have no problem being effective in social media channels. People want to hear what he has to say and will want to tell him what they think no matter what their party affiliation. The fact that Obama realizes that social media is as important a channel as radio, TV and print media is a huge leap forward.

The most interesting thing to watch will be how well the team tasked with social media engagement listens. It’s one thing to raise money and rally the ground troops in a campaign and quite another to engage millions of constituents while governing.


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