Moving On

Posted on January 31, 2009. Filed under: Uncategorized | Tags: , , |

This blog has been a great time but it’s time to move on. Not from blogging or from WordPress, just to my own domain. Yeah! I’ve installed WordPress 2.7, with which I’m very impressed, I must say. The template took a bit of tweaking, especially the feedburner. But, now you can log in, view my work, resume, and of course, my blog. I’ve transferred a few of the posts from this blog and will move a fwe more in the future if they seem relevant or ripe for reposting.

So, please come visit me at the new and improved Michael Durwin blog at: www.mdurwin.com. As always you can catch me on Twitter: www.twitter.com/mdurwin.

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<3 Your Brand

Posted on November 11, 2008. Filed under: advertising, consumer marketing, Social Media, Social Network, Twitter, User Generated Content, viral marketing, Web 2.0 | Tags: , , , , , |

I’m reading an article in Fast Company Magazine (Oct. 08 – yes I still like print especially with nice paper covers) about thanking companies you appreciate (I Love You. Now What – Heath & Heath). The gist is that while companies have sunk millions into call centers to smooth the ruffled feathers or complaining customers, there is virtually no way to thank them. They go on to show the positive impact it has on employees of the company, if marketing shares the compliments.

While I could spend the rest of my ride on the T talking about ways that social media could be the medium to share the good will, no one is going to pay me for it, and with a recent layoff, I’m feeling much less gracious with my free marketing advice. The holidays are coming though and we should all be looking at what we’re grateful for, even if we need the Large Hadron Collider to test the theory of the existence of something to be grateful for. With the coming rush of holiday consumerism and travel I thought we should consider Paying it Forward to some of the companies we appreciate. Perhaps @GoodWill and @Karma will get the Tweet and our holiday season won’t be tarnished with bad company-customer interaction. Perhaps customers will be a bit more patient and understanding, and corporate employees will be extra diligent and helpful in their job execution.

So I’m asking readers to think of a company whose products or service they admire or have had a positive interaction with, and give them a shout out. A simple “hey, nice job” is enough. If you want be more expressive, feel free. Use whatever medium you feel comfortable with; post a video to YouTube, write a letter, call the service center, start a Facebook Fan page, post a Tweet (#iLuvBrandX), hug a stockboy!

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Twitterers For Obama

Posted on October 28, 2008. Filed under: advertising, Social Media, Social Network, Twitter, viral marketing, Web 2.0 | Tags: , |

Twitterers For Obama

Twitterers For Obama

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How Being a Social Network Butterfly Can Help You Land a Job and Improve Your Career

Posted on October 20, 2008. Filed under: blog, BlogSpot, Facebook, Google, Heroes, iPhone, MySpace, Obama, Red Sox, Social Network, Star Trek, Twitter, TypePad, Web 2.0, WordPress | Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , |

This article was originally written as a 3-part piece for Talent Zoo. I got enough positive feedback (and found it slowly getting buried beneath new blog posts), that I thought I’d re-post it here in it’s entirety. Since this was written alot has happened with Social Media, social networks and the job market. This has not effected the overall message in the blog post, as a matter of fact, it has made it even more important to get involved in social networks.

It’s no secret that Social Networking is huge. It’s also obvious that it is continuously changing. Friendster gave way to MySpace, which is fighting to retain users that are quickly immigrating to Facebook, all the while; many of us have snuck off to Twitter and FriendFeed. If these are the only sites you know, you only know about 1/10000th of what makes up the social network universe. Don’t feel bad, few can wrap their head around the breadth and depth of SoNets, and no one is omniscient enough to have even heard of most of them.

SoNets are a fact of life and business. If you’re reading this, you’re on Talent Zoo, which means you’re looking for a job or an employee. Businesses can feel free to hire me to consult with them about SoNets and Social Media (SoMe), this one is for the job hunters.

So you’ve got your resume perfect, it gives a brilliant overview of your skills, talent, and experience. You’re already a step ahead of me! You’ve briefed your references so they talk about your strengths and not what you did at the last company outing. If you’re a creative, you’ve got your portfolio book, site, or iPod full of your best work. That should do it right? Not exactly. What happens when your future employer’s HR staff Googles you? They’ll get to know you really well or not. They may find nothing, not a big deal; unless you’re a creative, marketer, advertiser, programmer, you get it. If you’re in the business you’d better be online. ‘Why’ should be obvious, we’ll get to ‘where’ later. Let’s talk about ‘how’.

How you present yourself online, in SoNets or otherwise is as important as how you present yourself in person. Even more so since this may be your first impression to potential employers, and you know what they say about first impressions. This goes not just for job hunters involved in advertising or interactive, but for everyone. Most savvy employers won’t hold your MySpace pictures against you, some may. The Internet is public domain. Everyone can see anything you’ve posted online. So those party pictures, blogs about Star Trek and forum rants are just a click away for anyone who wants them. If you want be treated as a professional, take care to establish a professional persona online. Keep your comments, blogs, etc. professional. This isn’t to say you can’t be yourself online. On the contrary, be as personal and wacky as you want. Just do it with a non- related screen name that you only share with friends. Speaking of which, if you’re on Facebook, get two accounts. One for friends that’s private and one for professionals. Don’t let friends or non-business contacts friend you. You’d be surprised how inappropriate your college buddies or that girl you just met might be on your Wall! (update: soon you’ll be able to use Gathr.me, so you won’t need multiple accounts. Just one account and multiple public pages)

For those thinking, ‘this is such a pain, why bother’, remember that first impression I mentioned? By presenting a skilled and experienced face on social networks, you can get a jump on the competition. By getting involved in professional forums you can position yourself as an eager learner, a helpful pro, even as an expert in your field.

You can get much more from social networks than just a chance to show your mettle. SoNets are a great source of education. Other users can help you solve problems, point you to tutorials and other resources, turn you on to industry news and events, even hook you up with contacts.

“Okay, I get it, give a little, get a little, put my best face forward. But where?” There is no right answer. If I was talking just to 3D artists, I’d suggest niche sites like CGTalk.com. You’ll have to spend a little time Googling to find the best niche networks to get involved with. For SoNets that aren’t so niche, a good place to start is our old friend Facebook. FB has a great many groups, some as random as My Name Is Durwin (of which I am a member of course), or as obvious as Design & Typography. Professional groups aren’t just on Facebook though, MySpace and others have some worth joining. There are a bunch of great sites dedicated to professionals only, chief among them, LinkedIn. If you don’t have an account here, you’re, quite frankly, nuts. Talent Zoo is a great site for job searching. Not only does it offer great articles (feel free to agree below) and job boards, but also gives you a chance to interact with colleagues and potential employers.

If you have a unique interest, alot to say, or ADD (all of which I’m very proud of), consider subscribing to or starting a blog. There is no end to the number of general and niche industry blogs, from technology to job hunting, advertising to life hacking. Got something on your mind? For free you can create as many blogs as you like with sites like WordPress, Blogspot (which somehow became Blogger when I wasn’t looking), to name a few. It’s as easy as using Word. Much more than an online diary, it’s a great way to discuss your ideas and get feedback from readers. If you want to develop a larger social network, consider using Ning to launch a blog that can turn into a fill-fledges, multi-member social network. D.C. Insider Ariana Huffington turned her blog into a multi-author, political blog network worth millions.

Of course, everyone is talking about Twitter now. It has actually become my #2 news source, after CNN and tied with the Huffington Post. I’ve made tremendous contacts and learned an enormous amount of helpful and professional facts, as well as a tremendous amount of inane and personal facts! “Isn’t that where geeks go to talk about their latest podcast and what happened on Heroes?” Of course it is. But it’s much more. There is nowhere that the conversation is more raw and to the point than Twitter. In 140 characters, you’ll get everything from Red Sox plays to the latest on the McCain and Obama campaigns, behind-the-scenes images and commentary from industry events. You’ll also get help with technical problems, employee referrals, heads-up on new products, new sites and new jobs. There is a fun movie on Twitter.com that explains the service. Your best bet would be to begin by following some people whose user name you know (like mine) and see who they’re talking to. Pick the ones having interesting conversations and follow them, then see who they are following. It’s as exponential as it is experiential. Twitter isn’t just for online chat. I’ve met dozens of the people I converse with everyday at industry events. As a matter of fact, that’s how I found out about the event in the first place. Even out-of-town Tweeps come into town; they get treated to a Boston Tweet-up!

Twitter is not a place to join and start begging for jobs, or beating people over the head with your CV. LinkedIn is not the place to start Friending everyone at a company you’ve never worked at in hopes of getting an inside referral. In any social network, just like when visiting a foreign country, get to know the local customs. See how people interact, what they are interested in. You may find it’s not the right place for you. But, don’t worry, there are so many social networks, you’ll very easily find one that suits you whether you are job hunting, trying to change careers, or looking to hire.

If, like me, you find it difficult to focus on several disparate social networks, or find time to run or keep up with a blog, you may want consider microblogs. Twitter us the best known, but Pownce and Jaiku offer similar services. Twitter’s limited 2 140 characters, so u need 2 learn 2 Twitter shorthand + b concise w your comments 2 fit them in2 1 microblog submission. Everyone using these services is restricted to the same limit, but despite, or perhaps because, of this, you can very quickly pick up some gems. Just this evening I learned: of new OpenSource training videos, that Twitterers rather than major media first broke the news about the LA earthquake, and found a colleague in need of traditional and online branding experts to write for her new site. Looks like I’m going to be spending more late nights typing away at the virtual keyboard of my iPhone while watching man-movies on Spike (Jaws 2 finished, I’m on to The World Is Not Enough)! Like any SoNet, there is great deal of irrelevant junk, but, thanks to Twitters newly purchased search engine and third party sites like TwitterPacks, you can search for subjects and people of interest and Follow (subscribe) to that person’s feed. Who knows, you may gain your own Followers. I’m following 170 people ranging from CNN to Digg’s Kevin Rose and Robert Scoble and am being followed by 184. Just remember, even in microblogging, keep it professional or at least make sure you don’t say anything you’ll regret.

Everything I’ve mentioned will work to increase your search engine visibility, your networking possibilities and your name recognition. Kind of like building a brand isn’t it? Brand YOU. Brand “you need a job”, brand “you are an asset”. Use these channels to promote yourself but don’t spread yourself too thin. Some networks are a great place to

just sign up and post your resume and contact info. Some are full of colleagues and friends that will overrun your inbox. Decide which require minimum effort and stay on top of the ones that require more. Above all, make sure you keep your contact info and resume up to date.

There will be a lot to manage at first but you’ll get the hang of it. Don’t worry, relief is on the way. There are a few people, including myself, that are working on ways to aggregate, or bring together many of these social networks into one manageable tool.

Remember:

Don’t mix business with pleasure – keep your private-self jus that, private, and make your professional-self public.

Find the way to interact online that best suits you – join a SoNet, subscribe or start a blog, Twitter away.

Be easy to find, be up to date – Spread yourself around to as many SoNets as possible without spreading yourself too thin.

Always put your best face forward – be professional, don’t say anything you’ll regret.

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Why A Company Shouldn’t Run It’s Own Social Media

Posted on August 21, 2008. Filed under: Social Media, Social Network, Twitter | Tags: , , , , , , , , , , , , , , , , |

My day job helped launch a new sports league near the beginning of the year. Because of their limited budget, assets, especially access to talent, we made a series of suggestions on how to engage social media to promote the league before the first game was played and the first player was drafted. While we were engaged with them we created a Facebook group, a MySpace page, a Twitter account, and a YouTube Channel. During the first months of the launch we shot a ton of video, interviews with fans, players and league executives as well as town-hall meetings. I Twittered the comments from the town-hall, the interviews, what famous players were stopping by the trade show booth to chat at the various shows where the league was represented. We quickly built a large site for the league that included the videos and links to the social network sites, blogs, etc. Time went on as it often does and the client decided to move. We turned over all of the social media logins, passwords, links etc. to the league to manage.

Because of the hype of the Olympics, sports has been on everyone’s mind, especially the league’s sport since several of the staff in our office played the sport in college. My boss and one of our account execs were streaming the latest event in his office, hooting and hollering at every missed opportunity or great play. I knew exactly what they were watching since I was getting a play-by-play from those I follow on Twitter. I heard the U.S. team one the Gold right before I heard a yell from the other room, apparently the video was buffering!

I instantly jumped over to my former client’s site to see if they had posted anything. I didn’t really expect them to have anything in the can, and figured it’d take them a few minutes to post something on their site. Sure enough, as I write this the posting went up. Excellent, they get about 9 thousand visits a month.

So I bounced back to their Twitter account to see if they had posted anything. Their last post was yesterday. I dropped them a quick note to remind them to post something. I wanted to do a quick search to see how many people were Twittering about the gold medal win. I didn’t have to go far. The front page of Twitscoop showed the sport as one of the top tag clouds, probably around the 6th or 7th most popular (it’s a little hard to tell, using Twitscoop is helpful but not very exact with it’s numbers. So went through with my search to see how many people were talking about the sport. Since this morning there were over 300 Tweets about the competition, that was BEFORE the Gold medal win. I’m literally writing this a few minutes past the win, so you can imagine how much buzz there is at the moment and will be for the rest of the day and week. The spike for comments related to the name of the sport is huge, never mind other terms related to the win.

Twitter Traffic Spike

Twitter Traffic Spike

It’ll be interesting to see what Google trends has to say about the sport in the coming weeks.

All this leads me to the title of the article. Had we or another agency been running the social media engagement for the league, we would have earmarked the possibility of this event as a great time to engage with fans of the sport. We would have had articles ready to go on the site, into the various social network news, status or blogs. We’d be favoriting all of the pirated footage showing up n YouTube later today. We would have been Twittering every play and the news and interviews to follow the big win. The thing that differentiates an agency that is engaged in social media and a company like the league, or just about any other corporate entity, is that we live in social media, on YouTube, Facebook, Bebo, MySpace, Ning, Twitter, Tittr, Mashable, Digg, etc. Not that it’s the fault of a company. Their job is to run their company, it’s an agency be it a marketing agency, PR group, consultant, etc. to know the who, what , when, where, why and how of promoting their clients’ message.

Many colleagues I talk to have the same issue. Because their client has an intern with a Facebook account or their CFO has a MySpace, they think that is all that is needed to be able to appropriately engage the public through social media. It takes more than a copy of Fast Company or Wired and a computer to market using SoMe. This is not a big surprise though. I know plenty of graphic designers, and as one myself, who shudder when clients ask for source files, or decide to tackle graphic design themselves with a student copy of Photoshop. As with SoMe, it takes more than Photoshop to make great, even acceptable, graphic design. You need experience, talent and education to understand hierarchy of information, how to properly use a grid, typography, audience, etc.

This isn’t to say that all companies are void of employees that get SoMe. Some have smartly hired experts in the field, and will hopefully listen to them (Hello, ScottMonty). But certainly the majority of clients who think they’ll take it upon themselves to put some video clips up on YouTube or make the decision themselves that Bebo is a more appropriate point of engagement than Hi5 for their target audience (insert any SoNet in here, you get my point), are doing themselves a disservice.

They say that someone who represents themselves in court has a fool for a client. I’m a little burnt with new business pitches to come up with an appropriate clever line to replace this in regards to PR, marketing, advertising, graphic design, etc. Anyone? Beuller?

p.s. The opinions in this post do not necessarily reflect the opinions of my employer. No proprietary or private information is included and no names were mentioned (except Scott Monty’s) to protect the privacy of those individuals or corporations.

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Twitter Spam. It Had to Happen Sooner or L8r.

Posted on July 12, 2008. Filed under: blog, Google, Michael Durwin, MySpace, Social Network, SXSW, User Generated Content, Web 2.0 | Tags: , , , , , , |

I was introduced to Twitter back on March of 2007. Everyone at SXSW jumped on it. I dropped it for awhile as only a few people I met at SXSW were using it. Since then a ton of folks have jumped on board. It’s become a very important part of my social media, technology and all around cool stuff networking. I use Twitter for a variety of things; to communicate with friends, to engage in discussions with others of similar interest, to find out what others are interested in, to share my interests or thoughts with others and to learn. This last one is key for me. There is so much going on in this web2.0 world that no one can stay on top of it all. Luckily, so many others are keeping up on it, collectively we can stay on top of it all, by searching, learning and sharing.

I don’t follow a huge amount of people, only those I’ve mentioned above, friends, acquaintances, and a few of the Twitteratti (big shots like Kevin Rose and Robert Scoble). I follow about 50 folks, and about 60 follow me. I’m always flattered when someone decides to follow me. After all, they must thing what I’m Twitting is interesting right? Recently I began to receive a few follows that got me curious. Usually someone uses a Twitter handle (mine is mdurwin, I use it everywhere, just Google it!), their name, nickname, combination of first and last name or initials, etc. I’ve seen very few Tweeps (or Tweople, or whatever us Twitter geeks come up with next) using first names and numbers, a common practice with AOL chat and other IM services.

Lately I’ve been getting follows from users with names like Valerie434, or Stella214. I just excepted them and moved on. Then, in one day, I received follows from Lisa1961, Tammy1961, Jessica1986, Angelina1986 and a few more. Twitter spam had caught up with me. Most of these users had a personal page with a link, most to bizrotator.com and a picture that looked like it was either stolen from a MySpace college girl or a Russian bride site.

So, it’s here, Twitter spam. Luckily the most they can do is follow you and hope you click on their link. Only if you follow them will you allow them to push anything on you. The lesson learned: you know it’s gone mainstream when spammers start using it. Here’s a complete list of my spam followers so far:

Valerie434
Jasmin534
Sarah717
Stella214
Bethann35
Lisa1961
Tammy1961
Rhonda1989
Jessica1986
Angelina1986
amymlmer
bethbaker

I’d love to hear from other Twitteratti on this. Is it just me?

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Successful Update of my iPhone Firmware and Playing Super Monkey Ball

Posted on July 11, 2008. Filed under: blog, Boston, Michael Durwin, Social Network, Web 2.0 | Tags: , , , , , , , , , , , , , , |

I could go back months, where the history of the update began. That would be the announcement of Apps and games. But let’s just stick to the technical stuff shall we?

The story of the successful update of my Gen 1 iPhone began Thursday afternoon around 2pm. I was on Twitter as usual and someone (I believe Kevin Rose, but I could be wrong, my bad) mentioned that Apps were available on iTunes. I did a bit of digging and this was confirmed on MacRumors.com. By searching for a specific App (I used MacRumors suggestion of searching for AIM Application) I was able to access a sub menu and back out to the main Apps directory. I spent gleeful minutes perusing the selection; from the much-anticipated Super Monkey Ball (simply called Monkey Ballz around the office) to the eReader and iPhone Lightsaber. Many ranged in price from $.99 to $39.99 and many more were free. So, I thought, what happens when I try to download one?

iTunes would not allow a download without first updating the software to iTunes 7.7. I tried to update the software through it’s own software update menu to no avail. A little bit of research led me to a link for the download of iTunes 7.7. Once that had been downloaded to my office iMac, unpacked and installed, I was able to doenload any number of free Apps.

Unfortunately my iPhone is synched to my home machine (an ancient, 3-year old G5 dual). The first thing I did when I got home (actually second after I took the pooch out to piddle and poop) was to download iTunes 7.7. I followed the same procedure as in the office and downloaded all of the free Apps that piqued my interest. I also purchased (aaaaaaahhhhhhhh) Super Monkey Ball. I did encounter a few problems here. I couldn’t use my iTunes gift certificate so I opted for a credit card. After several trials and failures I found that it wouldn’t recognize my zip code as being in Brighton, MA where I live but worked fine for Boston. While technically Brighton, Brookline, and Allston (all within a 3 block radius of each other: yuppies, rockers and richies) are all part of greater Boston and my mail to my zip code using Boston still gets through, it is not the address my credit card company has on file. I anticipated this to throw another glitch, butto my releif it did not.

This takes us to about 8pm last night. I wrapped it up and joined my wife to watch So You Think You Can Dance (Joshua blew me away again).

(you can follow this next part as it happened on my Twitter, starting here)

First thing this morning, for me about 7:53 am, I blindly stumbled into my office and plugged in my iPhone. From then to about 10 after 8 I tried to upgrade the firmware, to no avail. Acting on a hunch, and the fact that MacRumors claimed the software was in fact live, I unplugged my soon-to-be happy device, closed iTunes and downloaded v7.7 AGAIN.

This time it took. With 7.7 installed it automatically found the new firmware update and proceeded to update my iPhone. 1 hour later to the minute it was done. At 8:12am I started the update, ran to the shower, got my lunch together, got dressed (for those visualizing, I actually dressed before getting my lunch together. I’m sure me nude fighting with Tupperware is not that attractive to many), and came back. To sit. And wait. For an hour.

I will admit that I have quite a few movies and songs on my iPhone. I’m a motion graphics artist among other things so I keep most of my better work on my phone, making it a handy, mobile portfolio. 23 movies and 390 songs later. 15 free and 1 paid App later. 121 images later. My iPhone update was complete. “Mark the time nurse, 09:12 am.”

While I was a little late for work (which I’m sure I’ll be staying to make up), the process was only mildly frustrating. I think back to getting the iPhone. I left work at noon, arrived at the mall at 1 and 5 hours and 15 minute later I had my iPhone. 10 minutes later, back home, I spent about 10 minutes setting it up for use and was out the door. While this process took less time, but more than it should, I feel bad for those waiting in line for hours with crashed systems and being told to go home. Where, by the way, new members of the iPhone Army STILL can’t set up their phones. Even some with Gen 1 iPhones have bricked Gen 1 phones and non-functioning new phones!

One of my designers took time off this morning to get his very first cell phone, an iPhone. We expected him back by noon. We’ve had some good laughs at the idea of Steve, in line for hours, being told that the system is down. Worse yet, finding that the store is sold out, as I heard from Twitter buddy Matt in San Francisco. It’s 2:54 here in Boston and Steve is not back. We’ve been discussing the possibilities:

A) He’s 5 people from the store, swearing non-stop, waiting for the machines to come back online

B) He was sent home to finish activation where he is
1) Swearing non-stop because he had to go home and is on his way into work anticipating the crap we’re going to give him.
2) Swearing non-stop because iTunes STILL won’t activate his new iPhone

C) Swearing non-stop because he’s been arrested for assaulting an Apple Store employee upon finding out that
1) The iPhone is sold out
2) iTunes won’t allow activation and he’s holding a $300 non-functioning piece of metal, plastic, and glass.

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Obama Picks Edwards as VP?

Posted on July 10, 2008. Filed under: Michael Durwin | Tags: , , , |

I just got a note on Twitter that Barack Obama has chosen John Edwards as his running mate. I have nothing else to back it up but thought it worth posting on th eoff chance that it’s true and that Twitter beat Big Media to the punch.

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Facebook changes my password without permission

Posted on June 5, 2008. Filed under: blog, Boston, Michael Durwin, Social Network, User Generated Content, Web 2.0 | Tags: , , , , , , , , |

I received the most annoying email today from Facebook. At first I thought it was some shady company just trying to steal my login info but when I tried to log into Facebook I found out it was legit:

Hey Michael,

We have reset your Facebook account password for security reasons. You will need to use the link provided in this email to create a new, secure password for your account. Do not use your old password. In the future, please make sure that when you log in to Facebook, you always log in from a legitimate Facebook page with the facebook.com domain. To reset your password, follow the link below:
[Link was here]
(If clicking on the link doesn’t work, try copying and pasting it into your browser.)

Please contact info@facebook.com with any questions.

Thanks,
The Facebook Team

Why on Earth would they do that? Out of nowhere. I’ve been using Facebook for awhile, it’s not like I just signed up and they didn’t like my password. I have a sneaking suspicion as to why.

I’ve recently been using HELLOtxt. It is a microblog system that allows me to type once, publish many. It allowed me to edit my Twitter, MySpace and Facebook status by typing one message and hitting submit. I just put up another message and both MySpace and Facebook failed.

I’ve reset my Facebook password and reset it for HELLOtxt as well. We’ll see how it works.

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